<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Make it Happen with Kenesco! &#187; Small and Medium Business (SMB)</title>
	<atom:link href="http://blog.kenesco.com/tag/smb/feed/" rel="self" type="application/rss+xml" />
	<link>http://blog.kenesco.com</link>
	<description>Your business.  Our Thoughts.</description>
	<lastBuildDate>Sat, 28 Aug 2010 21:10:48 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.0.1</generator>
		<item>
		<title>Strike while the SMB (Small and Medium Business) sales iron is hot.</title>
		<link>http://blog.kenesco.com/2009/11/strike-while-the-smb-small-and-medium-business-sales-iron-is-hot/</link>
		<comments>http://blog.kenesco.com/2009/11/strike-while-the-smb-small-and-medium-business-sales-iron-is-hot/#comments</comments>
		<pubDate>Tue, 03 Nov 2009 20:45:50 +0000</pubDate>
		<dc:creator>Kenesco Computing</dc:creator>
				<category><![CDATA[Small and Medium Business (SMB)]]></category>
		<category><![CDATA[Small Business]]></category>

		<guid isPermaLink="false">http://blog.kenesco.com/?p=27</guid>
		<description><![CDATA[When your Small and Medium Business (SMB) client needs you the most, you have one of the best sales opportunities falling right into your lap.  Everyone will get that call at least once from every customer.  The customer calls in a hurry.  They’re in a terrible mess and they want you to be the knight [...]]]></description>
		<wfw:commentRss>http://blog.kenesco.com/2009/11/strike-while-the-smb-small-and-medium-business-sales-iron-is-hot/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Going after all business is like the kid that ate all the candy on Halloween</title>
		<link>http://blog.kenesco.com/2009/11/going-after-all-business-is-like-the-kid-that-ate-all-the-candy-on-halloween/</link>
		<comments>http://blog.kenesco.com/2009/11/going-after-all-business-is-like-the-kid-that-ate-all-the-candy-on-halloween/#comments</comments>
		<pubDate>Mon, 02 Nov 2009 22:14:05 +0000</pubDate>
		<dc:creator>Kenesco Computing</dc:creator>
				<category><![CDATA[Small and Medium Business (SMB)]]></category>
		<category><![CDATA[Small Business]]></category>

		<guid isPermaLink="false">http://blog.kenesco.com/?p=25</guid>
		<description><![CDATA[Just like when we were kids, some candies are keepers and others are duds (not the milk kind).  Every kid picks the best stuff out of the pile and concentrates there.  Why can’t we carry that message just as obviously and easily into our Small and Medium Businesses (SMB) as grownups?  We need to learn [...]]]></description>
		<wfw:commentRss>http://blog.kenesco.com/2009/11/going-after-all-business-is-like-the-kid-that-ate-all-the-candy-on-halloween/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Who&#8217;s Your Daddy?  When You’re an SMB Owner It&#8217;s You!</title>
		<link>http://blog.kenesco.com/2009/10/whos-your-daddy-when-you%e2%80%99re-an-smb-owner-its-you/</link>
		<comments>http://blog.kenesco.com/2009/10/whos-your-daddy-when-you%e2%80%99re-an-smb-owner-its-you/#comments</comments>
		<pubDate>Tue, 27 Oct 2009 18:28:36 +0000</pubDate>
		<dc:creator>Kenesco Computing</dc:creator>
				<category><![CDATA[Small and Medium Business (SMB)]]></category>
		<category><![CDATA[Small Business]]></category>

		<guid isPermaLink="false">http://blog.kenesco.com/?p=16</guid>
		<description><![CDATA[Before venture capital (VC), before outside investors, before buy-in from key employees, it&#8217;s you &#8211; the Small and Medium Business (SMB) owner.  It&#8217;s your skin in the game.  Even after you bring on investors, this is still your baby and you need to take care of it likes it&#8217;s your most precious cargo. With growth [...]]]></description>
		<wfw:commentRss>http://blog.kenesco.com/2009/10/whos-your-daddy-when-you%e2%80%99re-an-smb-owner-its-you/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>What&#8217;s Wrong with My Local Chamber of Commerce?</title>
		<link>http://blog.kenesco.com/2009/10/whats-wrong-with-my-local-chamber-of-commerce/</link>
		<comments>http://blog.kenesco.com/2009/10/whats-wrong-with-my-local-chamber-of-commerce/#comments</comments>
		<pubDate>Mon, 26 Oct 2009 18:51:30 +0000</pubDate>
		<dc:creator>Kenesco Computing</dc:creator>
				<category><![CDATA[Small and Medium Business (SMB)]]></category>
		<category><![CDATA[Small Business]]></category>

		<guid isPermaLink="false">http://blog.kenesco.com/?p=13</guid>
		<description><![CDATA[Are you an SMB (Small and Medium Business) that has joined or is in the process of joining a chamber?  Stop right there.  First determine your purpose for joining.  A social group, a peer group, a networking group (think sales referrals)?  If you're in the social/sales-referral category, read no further.  This article is not for you.  True leaders of SMBs need substantive peer groups, not social clubs or sales lists.]]></description>
		<wfw:commentRss>http://blog.kenesco.com/2009/10/whats-wrong-with-my-local-chamber-of-commerce/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Corner Office People for Rent &#8211; The Need for the Chief Executive Lone Gun</title>
		<link>http://blog.kenesco.com/2009/10/corner-office-people-for-rent-the-need-for-the-chief-executive-lone-gun/</link>
		<comments>http://blog.kenesco.com/2009/10/corner-office-people-for-rent-the-need-for-the-chief-executive-lone-gun/#comments</comments>
		<pubDate>Fri, 23 Oct 2009 06:32:10 +0000</pubDate>
		<dc:creator>Kenesco Computing</dc:creator>
				<category><![CDATA[Small and Medium Business (SMB)]]></category>
		<category><![CDATA[Small Business]]></category>

		<guid isPermaLink="false">http://blog.kenesco.com/?p=10</guid>
		<description><![CDATA[Why do big guys get to have all the fun?  Their executive teams appear to have structure, process, and direction to guide the President&#8217;s vision ever forward &#8211; growing, growing, growing.  Yet, all entrepreneurs have a vision and share the same pain (and pleasure) of those in the $10 million plus club.  Just move the [...]]]></description>
		<wfw:commentRss>http://blog.kenesco.com/2009/10/corner-office-people-for-rent-the-need-for-the-chief-executive-lone-gun/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>E-mail Marketing &#8211; Better than a Sandwich-Board Ad</title>
		<link>http://blog.kenesco.com/2009/10/e-mail-marketing-better-than-a-sandwich-board-ad/</link>
		<comments>http://blog.kenesco.com/2009/10/e-mail-marketing-better-than-a-sandwich-board-ad/#comments</comments>
		<pubDate>Thu, 22 Oct 2009 05:07:52 +0000</pubDate>
		<dc:creator>Kenesco Computing</dc:creator>
				<category><![CDATA[Small and Medium Business (SMB)]]></category>
		<category><![CDATA[Small Business]]></category>

		<guid isPermaLink="false">http://blog.kenesco.com/?p=7</guid>
		<description><![CDATA[    *  Visibility is critical for sales.  A sandwich-board might get momentary attention while confirmed statistical information is money better spent and avoids a wasted message sent to a non-interested audience.
    * You won't change the category of a buyers purchase.  Remember - they committed to buy long before you showed up.  Knowing this, your immediate goal should be to stand in front of only those buyers committed to buying in YOUR industry category.  Then guide them into your specific company/product/item.
    * Don't hitchhike in the top-of-the-search-list spot and expect a passerby to pick you up and purchase your bottled water for sale.  It doesn't matter how big your thumb (think ad-square) is.  After all, they may have been searching for beach-front property not drinking water and picked you up by mistake!  Hitchhiking (and loitering) is for amateurs.
    * Use your existing customers.  They're motivated.  They already trust you.  Now increase your visibility toward the category of goods they already purchase and guide them into a consistent, lasting relationship.
    * Do it legit.  Use a tool like Express E-mail Marketing from Kenesco (http://kenesco.com) to avoid the Internet police and help us all curb the plague of spam.  Then craft an honest teaser that's true to your product and statistically analyze the resulting customer patterns.

 

Happy E-mailing,


David Knea

CEO, Kenesco Computing LLC

http://kenesco.com

+1-877-218-1879]]></description>
		<wfw:commentRss>http://blog.kenesco.com/2009/10/e-mail-marketing-better-than-a-sandwich-board-ad/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Business Planning is Never More Essential Than Now.</title>
		<link>http://blog.kenesco.com/2009/10/business-planning-is-never-more-essential-than-now/</link>
		<comments>http://blog.kenesco.com/2009/10/business-planning-is-never-more-essential-than-now/#comments</comments>
		<pubDate>Tue, 20 Oct 2009 23:26:24 +0000</pubDate>
		<dc:creator>Kenesco Computing</dc:creator>
				<category><![CDATA[Small and Medium Business (SMB)]]></category>
		<category><![CDATA[Small Business]]></category>

		<guid isPermaLink="false">http://blog.kenesco.com/2009/10/business-planning-is-never-more-essential-than-now/</guid>
		<description><![CDATA[Business planning is never more essential than now.  Why?  As the world changes around you, so do your customers, their needs, your industry, and your competition.  From startups to establishments, mom-and-pops to franchisees - everyone has a plan.  If you don't know what yours is, you’re using the "Plan of No Plan".

From Kenesco Computing CEO, David Knea
http://kenesco.com  +1-877-218-1879

]]></description>
		<wfw:commentRss>http://blog.kenesco.com/2009/10/business-planning-is-never-more-essential-than-now/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
	</channel>
</rss>
