Archive for 'Small and Medium Business (SMB)' Category
Corner Office People for Rent – The Need for the Chief Executive Lone Gun
Why do big guys get to have all the fun? Their executive teams appear to have structure, process, and direction to guide the President’s vision ever forward – growing, growing, growing. Yet, all entrepreneurs have a vision and share the same pain (and pleasure) of those in the $10 million plus club. Just move the [...]
E-mail Marketing – Better than a Sandwich-Board Ad
* Visibility is critical for sales. A sandwich-board might get momentary attention while confirmed statistical information is money better spent and avoids a wasted message sent to a non-interested audience.
* You won’t change the category of a buyers purchase. Remember – they committed to buy long before you showed up. Knowing this, your immediate goal should be to stand in front of only those buyers committed to buying in YOUR industry category. Then guide them into your specific company/product/item.
* Don’t hitchhike in the top-of-the-search-list spot and expect a passerby to pick you up and purchase your bottled water for sale. It doesn’t matter how big your thumb (think ad-square) is. After all, they may have been searching for beach-front property not drinking water and picked you up by mistake! Hitchhiking (and loitering) is for amateurs.
* Use your existing customers. They’re motivated. They already trust you. Now increase your visibility toward the category of goods they already purchase and guide them into a consistent, lasting relationship.
* Do it legit. Use a tool like Express E-mail Marketing from Kenesco (http://kenesco.com) to avoid the Internet police and help us all curb the plague of spam. Then craft an honest teaser that’s true to your product and statistically analyze the resulting customer patterns.
Happy E-mailing,
David Knea
CEO, Kenesco Computing LLC
http://kenesco.com
+1-877-218-1879
Business Planning is Never More Essential Than Now.
Business planning is never more essential than now. Why? As the world changes around you, so do your customers, their needs, your industry, and your competition. From startups to establishments, mom-and-pops to franchisees – everyone has a plan. If you don’t know what yours is, you’re using the “Plan of No Plan”.
From Kenesco Computing CEO, David Knea
http://kenesco.com +1-877-218-1879