Is your Small and Medium Business (SMB) idea unique?
For the Small and Medium Business (SMB) owner, first mover advantage is not a differentiator. Doing something better is not a core competency. Just give the competition a little time and they’ll do it the same way. What you need is a uniqueness that can’t be repeated – or at least one that can’t be repeated easily.
Protect your uniqueness. It starts small like a seedling that needs great attention and the right conditions to grow. Don’t neglect it. Don’t take it for granted. Help it thrive. Focus your efforts here; all your efforts. Finally, advertise the hell out of it. If it’s truly unique and relieves a basic customer pressure point, you’ve got it. Just don’t stop there.
Constantly revisit your uniqueness. Is it still unique? Has it spurred other ideas? Like a houseplant, proper conditions are critical and seemingly innocuous changes can make all the difference. No one ever got rich by making a plant thrive for a couple weeks. However plant a garden or a green house full of unique selections and now you have something to sell.
Above all, keep at it. If you’re struggling, call us today at Kenesco. A trained business advisor is standing by to help.
David Knea
CEO, Kenesco
+1-877-218-1879