Archive for October 21st, 2009
E-mail Marketing – Better than a Sandwich-Board Ad
* Visibility is critical for sales. A sandwich-board might get momentary attention while confirmed statistical information is money better spent and avoids a wasted message sent to a non-interested audience.
* You won’t change the category of a buyers purchase. Remember – they committed to buy long before you showed up. Knowing this, your immediate goal should be to stand in front of only those buyers committed to buying in YOUR industry category. Then guide them into your specific company/product/item.
* Don’t hitchhike in the top-of-the-search-list spot and expect a passerby to pick you up and purchase your bottled water for sale. It doesn’t matter how big your thumb (think ad-square) is. After all, they may have been searching for beach-front property not drinking water and picked you up by mistake! Hitchhiking (and loitering) is for amateurs.
* Use your existing customers. They’re motivated. They already trust you. Now increase your visibility toward the category of goods they already purchase and guide them into a consistent, lasting relationship.
* Do it legit. Use a tool like Express E-mail Marketing from Kenesco (http://kenesco.com) to avoid the Internet police and help us all curb the plague of spam. Then craft an honest teaser that’s true to your product and statistically analyze the resulting customer patterns.
Happy E-mailing,
David Knea
CEO, Kenesco Computing LLC
http://kenesco.com
+1-877-218-1879