Archive for October, 2009
Quick Website Design
One of our favorite tools at Kenesco is Drupal. This is a Content Management System (CMS) that allows even the most technologically challenged companies to get a solid presence on the Web within a day. If you buy hosting through us Get Kenesco Hosting, this whole process is a snap. After your hosting account is [...]
Who’s Your Daddy? When You’re an SMB Owner It’s You!
Before venture capital (VC), before outside investors, before buy-in from key employees, it’s you – the Small and Medium Business (SMB) owner. It’s your skin in the game. Even after you bring on investors, this is still your baby and you need to take care of it likes it’s your most precious cargo. With growth [...]
What’s Wrong with My Local Chamber of Commerce?
Are you an SMB (Small and Medium Business) that has joined or is in the process of joining a chamber? Stop right there. First determine your purpose for joining. A social group, a peer group, a networking group (think sales referrals)? If you’re in the social/sales-referral category, read no further. This article is not for you. True leaders of SMBs need substantive peer groups, not social clubs or sales lists.
Corner Office People for Rent – The Need for the Chief Executive Lone Gun
Why do big guys get to have all the fun? Their executive teams appear to have structure, process, and direction to guide the President’s vision ever forward – growing, growing, growing. Yet, all entrepreneurs have a vision and share the same pain (and pleasure) of those in the $10 million plus club. Just move the [...]
E-mail Marketing – Better than a Sandwich-Board Ad
* Visibility is critical for sales. A sandwich-board might get momentary attention while confirmed statistical information is money better spent and avoids a wasted message sent to a non-interested audience.
* You won’t change the category of a buyers purchase. Remember – they committed to buy long before you showed up. Knowing this, your immediate goal should be to stand in front of only those buyers committed to buying in YOUR industry category. Then guide them into your specific company/product/item.
* Don’t hitchhike in the top-of-the-search-list spot and expect a passerby to pick you up and purchase your bottled water for sale. It doesn’t matter how big your thumb (think ad-square) is. After all, they may have been searching for beach-front property not drinking water and picked you up by mistake! Hitchhiking (and loitering) is for amateurs.
* Use your existing customers. They’re motivated. They already trust you. Now increase your visibility toward the category of goods they already purchase and guide them into a consistent, lasting relationship.
* Do it legit. Use a tool like Express E-mail Marketing from Kenesco (http://kenesco.com) to avoid the Internet police and help us all curb the plague of spam. Then craft an honest teaser that’s true to your product and statistically analyze the resulting customer patterns.
Happy E-mailing,
David Knea
CEO, Kenesco Computing LLC
http://kenesco.com
+1-877-218-1879
Business Planning is Never More Essential Than Now.
Business planning is never more essential than now. Why? As the world changes around you, so do your customers, their needs, your industry, and your competition. From startups to establishments, mom-and-pops to franchisees – everyone has a plan. If you don’t know what yours is, you’re using the “Plan of No Plan”.
From Kenesco Computing CEO, David Knea
http://kenesco.com +1-877-218-1879